“Do you have what it takes to land on the menu alongside Alamo favorites like the 512 Pecan Porter shake, Porky’s Pizza or the Royale With Cheese? Now is the time to find out,” challenges Alamo Beverage Director Bill Norris.

The Alamo Drafthouse challenges fans to concoct, and creatively name, a fall flavor-inspired or movie-themed shake that falls within the guidelines listed below.  Milkshake contenders can be entered via the links for each individual market below.  All entries must be submitted by August 20, at which point all submissions will be given to Alamo Beverage Director, Bill Norris, who will determine the top two entries from each market to recreate for judging.  Alamo has assembled a panel of judges with almost 100 years of combined milkshake drinking experience.  This esteemed panel of judges including Beverage Director Bill Norris, Executive Chef John Bullington and Alamo CEO & Founder Tim League will taste each of the milkshakes and determine the winning shake.

Milkshakes will be judged not only based on taste, but also the creativity of the name.  The more wit, the more win.  The grand prize winner’s shake will be featured on the Alamo Drafthouse menu nationwide for at least three months and will receive an All-You-Can-Watch movie pass for use during the duration of the time their winning shake is on the Alamo menu.  Two other finalists from each participating market will receive a $50 Alamo Drafthouse gift card.  Winners will be announced September 1 on the Alamo Drafthouse blog.


Base: Soft serve vanilla ice cream

  • Can include Monin Syrup flavors that include (but are not limited to) cherry, orange, strawberry, white peach, prickly pear, mint, chocolate, vanilla, caramel (More info here: – /products/complete-­-range)
  • Can include movie candies already on the Alamo Drafthouse menu and popcorn
  • Can include citrus juice such as lemon, lime, orange or other fruit juices
  • Can include peanut butter and other spreads
  • Can include soda products Alamo Drafthouse currently carries which include draft beer or wine
  • Can include baking spices such as cinnamon, nutmeg, clove.
  • Total number of ingredients should not exceed five, not including whipped topping

Austin, TX Entries:

Houston, TX Entries:

San Antonio, TX Entries:

Winchester, VA Entries:



  1. Sarah Marie Curry Says:

    What about a vegan option? Could a vegan soft serve operation submit to this please?

  2. MsMetal Mesh Says:

    No contest in KC? I have my recipe ready!

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